J.M. Farias



Director of Programs
Head Coach/Choreographer

Captain, Texas State University
Captain, University of Texas

List Honors & Awards:
2 time University of Texas Best All-Around Cheerleader
18 yrs of All-Star, Elementary, Middle School, High School, Collegeiate Coaching and Choreography Experience
Choreographed over 352 National Champion All-Star, High School and Collegiate Routines
2008 WORLDS Silver Medalist Coach and Choreographer for Level 5 Large Junior All Girl Squad
2008 NCA High School National Champion Choreographer for Lake Travis High School
48 time Choreography Award recipient
American Cheer Power: 2005, 2006, 2007, 2008, 2009, 2011,2012, 2013, 2014, 2015, 2016
NCA : 2008, 2009,2010, 2011, 2012, 2013, 2014, 2015, 2016
CGA: 2005, 2006, 2007, & 2008
ASC: 2007 & 2008
9 time Program Award recipient
American Cheer Power: 2006 , 2007, 2008, 2010, 2011, 2013
CGA: 2005 & 2006
ASC: 2007 &2008
2005 & 2006 Coaching Staff of the Year Award recipient

Certifications: USASF Certified, Former UCA/NCA Staff, First Aid/CPR Certified, USASF Credentialed All-levels

JM Farias is the former owner of Austin Cheer Factor located in Austin, Texas. He has been involved and highly recognized in the cheer industry for over 15 years. With 352 National Champion Titles and a World Silver Medal, JM quickly became a well-respected name in the cheer world. Under his direction and coaching, Austin Cheer Factory was recently ranked 22nd out of 5,000+ All-Star Cheerleading Programs across the nation. Along with that, his business was recognized by USASF as one of the top three Small Business of the Year. His passion for coaching along with his clean and precise choreography has earned himself multiple National Choreography, Showmanship, and Coaching Staff of the Year Awards.

Before owning ACF, JM Farias started his collegiate cheerleading career at Texas State where he was Captain of The Texas State Cheerleading Squad. Two years later he transferred to the University of Texas where he was named the Captain of the University of Texas Cheerleading Squad and Best All-Around Male 2 years in a row.

Eagle Pass has always been home. As a kid, JM always wanted to further his cheer and tumbling skills however, Eagle Pass did not have a place to foster or advance his interests. He strongly feels it is time to give back to his community and the cheerleaders Eagle Pass!

CARLOS ENNIS, Owner/Business Manager

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Carlos Ennis has had over 15 years of management experience. He is an accomplished leader with a proven track record of consistently exceeding performance metrics. Carlos earned “Store of the Year” honors in 2013 for the Central Texas region for outperforming stated sales objectives. He has led new store openings in California, Washington and across the state of Texas, including hiring all store management staff. Carlos has extensive experience in leading a team of associates to provide exceptional service to customers and maximize their potential.

Carlos is CPR Certified